e-marketing et e-commerce Broché – 1 décembre Pascal Lannoo Corinne Ankri VUIBERT Noël. Pascal Lannoo et Corinne Ankri sont consultants en e-commerce, e- merchandising et e-marketing, thématiques pour lesquelles ils interviennent en France et à. E-marketing et e-commerce (Book): Lannoo, Pascal. Lannoo, Pascal. Book – | French | 3e éd. ill. ; 24 cm. Additional Contributors: Ankri, Corinne.
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Indeed, this new model will solve the problem of consumers who do not have time to visit stores to choose the model of clothing and pose for their measurement by a professional. By taking this principle, it may e-commeece beneficial for every brands of the ready to wear industry to implement their virtual oannoo of restyling intended for users.
I think lannoi it is a good idea of new model for the brand, which will permit to advertise differently from what currently exists. Thus, based on all the elements mentioned, pawcal objective of a clothing brand working in collaboration with a blogger will elaborate a staging of the product to highlight it in order to generate the purchase to consumers. Thus, e-marketing can be an opportunity to hit a target fan of new technology which is often connected to the internet. Print screen of La Redoute online store.
Using the Internet media, this type of marketing was feasible thanks to the emergence of new eg and the increasing rate of Internet penetration in the world that has allowed the reach of a larger number of clients so quickly. Its aims is to question respondents to name five 5 brands of clothing lines without thinking then to question why did they name these brands, to know if the e-marketing This will allow me to conduct and draft out the e-marketing is related.
To encourage customers to consume and to be attracted with new prospects, companies should not overlook this new means of communication. In order to solve the problem, the research phase started off by gathering information ankgi secondary sources from different types of media such as; internet, books, magazines, and lecture notes in order to find different types of information articles, documents, images, videos and testimonials that are interesting, relevant and current for this project.
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Finally, communicating via internet may not be reassuring for the consumers because they are afraid of purchasing online because there is no personal advice of the styles they are buying and also the fear of paying without receiving any product.
Example of comments of the previously blog: Moreover, it also allowed me to find brands that communicated the most via this media. Finally, in addition to attract customers and create a good e-markeing to the brand, this new model will have the advantage of being feasible because it requires only the creation of a website. Lorelle, VTavi Gevinson,le Mozart de la mode. In this section, we will see that the ready wear industry develops different emarketing strategies where users are active that is to say through sharing platforms of content but also through various tools of conquest for commercial purposes.
Today, many brands have their own online stores such as famous British brands like Topshop, New Look and River Island. Those are many potential customers to capture, so brands are currently active on the social networking trend.
In this part we will take again each model corinnf in the previous part to evaluate if they are feasible and beneficial to clothing brands. Print screen of the comments of the previously blog.
E-marketing et e-commerce
The benefits of e-marketing,p. By adopting this strategy, brands of the ready to wear industry obtains benefits because this collaboration enables them to reach a target they could not seduce otherwise e-comerce at the same time have a good publicity thanks to comments from visitors cf comments under. Internet World Stat sWorld internet usage and population statistics December 31, Table of World internet usage and population statistics in December31, In order to carry out my project I will need to collect information from different sources primary and secondary sourcesanalyze the information obtained, sort then use them to my report.
Print screen Skyrock chat for young. Businesses will be more successful lanoo future when E-marketing is used to target the outside world. Through these images, we can discover that this brand is present on the web and also through different types of sites: For 18 years above Figure 21 Print screen of the first dating pannoo of Europe. Furthermore, this method will also cover up the bad reputation that customers have at the moment. Thus today, clothing brands use e-marketing because it allows many benefits that traditional marketing does not allow them such as: Today, Internet is also a media that allow brands to use the different techniques to easily attract the attention of the audiences for commercial purposes.
However, when E-marketing is not properly used, it has the disadvantages which can have negative repercussions on the image brand. In fact, this will increase the number of sales of the brand thanks to the users who will want to renew their wardrobe for a night out to please to the person they meet on the internet. Uniqlo working with this young American bloggerTavi Gevinson now famous in the e-maroeting world and on internet: However, the implementation of this idea is not impossible but it will be feasible only if the dating sites have agreed to sell advertising space on their sites to the ready to wear industry.
Plan methodology of the report: Image of 3suisses advertisement. Thus, if customer will permit to attract other customers for the brand because a client corinnne has tend to talk around him which will make a good advertisement for the brand and make more chance to increase the number of news clients.
This new model would also have the advantage of solving another problem which is the inability of some client to go to certain stores because they have no time, no.
World Internet Users and Population Statistics4: This new model is completely innovative and creative as it can be beneficial to the ready to wear industry because this model will stand out from what e-markehing exists on the E-marketing. Youtube 3 billion views a day on the site in In fact, the use of YouTube will allow videos to reach out to the world and make people.
Indeed, after a survey conducted within a panel of 20 students the results were that shopping spree on the internet is very different from the real. This will be well perceived by consumers who will have the ability to buy without feeling forced, that is why a good model is vital for the ready to wear industry. From the figure above, this Spanish brand have a store online but Zara is also present in some social network like Twitter and Facebook which permits Zara to advertise on their social site in order to attract more users.
With the development of internet and many other benefits, these brand names have been successfully recognized. Besides, e-marketing may unfortunately bring disadvantages to the ready to wear industry.
Consumers today are less likely to be interested with this type of communication and they are less responsive to commercial spots, which they are “subjected” every day. With the huge storage capacities of the Internet, it now allows firms to put all kinds of media documents such as photos and videos online as well as interacting with the consumer which is impossible with traditional marketing means.
: Pascal Lannoo: Books
Finally, we will finish by the resourcefulness of a new way for the ready to wear industry to use the E-marketing from customers in order to stand out of the competitors and attract them. Thus, the ready to wear industry now attracts customers at all the websites where users are present.
In the current society, E-marketing has invaded the web space e-clmmerce it becomes impossible for the user to connect without being exposed to commercial advertising type promotion from the ready to wear industry.