By Gabe Zichermann, Christopher Cunningham Whether you’re an executive, developer, producer, or product specialist, Gamification by Design will show you . Gamification by Design has ratings and 40 reviews. د.أمجد said: إذا أردت أن تطبق مبادئ الألعابGamificationعلى مشروعك أو عملكفهذا الكتاب هو المكان. Download Citation on ResearchGate | On Jan 1, , Gabe Zichermann and others published Gamification by Design: Implementing Game Mechanics in Web .

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It is a quick read with solid examples for workplace motivation and design. This book is outdated. Gab have also nothing against Zichermann branding his own variant of this, and I welcome his co-founding of his own Engagement Alliance, as this indeed helps to clarify the space he is coming from and aspires to.

The most important one of all: I think you may have accuracy, logic, coherence and detail on your side. He begins by introducing Eric Goldberg, a year industry veteran, who has been creating gamification designs since long before they were on trend.

The attraction of farmville and foursquare escapes me, and the ecofeedback used in the Ford Fusion showing a thriving or wilting plant based on carbon emissions seems to be both overly simplified and paternalistic. Be the first to ask a question about Gamification by Design.

I will not be returning, but as a quick intro into what the basic categories of gamification are, it is a halfway decent manual. No trivia or quizzes yet.

Gamification by Design: Response to Zichermann | Gamification Research Network

Nov 02, Rachel rated it it was ok. The last part about coding and platform can be skip by developers. Coding Basic Game Zichermannn. However, I expected more from a book. There’s even two worked-out examples to show you!


The book was ok, but not as informative as Desin would have liked it to be. Gzbe the extent that the g For somebody like myself who’s run informational websites for years, but has always struggled to keep user engaged I got a ton our of this book. I was surprised that yahoo’s ask. I have found a book that explains the mechanics behind gamification. Great overview of the basic fundamentals of thinking on how you can architect and design incentives to illicit the desired behavior from you users.

Feb 19, Erik van Mechelen rated it liked it Shelves: Using an Instant Gamification Platform.

Content is somewhat repetitive and doesn’t get into too much detail of HOW to design. Major hat tips in your direction. Nov 22, Vincent rated it really liked it. Preview — Gamification by Design by Gabe Zichermann. Want to Read Currently Reading Read.

The book is full of exhortations to go to the author’s website for more information, and the book itself is light on information. gabw

Gamification by Design – O’Reilly Media

Having recently read Nudge: These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. Why not inform readers about the complications and caveats involved? This is only a problem because the book is a manual on how to apply game ideas to non- This book is outdated. But for each of us individually, he points out, change is totally linear. Zochermann of Y I’m really interested in this topic, and was left cold by this book. User Review – Flag as inappropriate This is a great introduction to gamification as well as a handy reference as you get more experienced.

I only give it a middle rating because some of the techniques are nefarious.


There is little to no research involved, and the best practices contained within seem to be based on a few websites who got popular, due to unrelated factors, and perhaps even despite the mechanics highlighted.

Dec 04, liquid soap rated it it was ok. Quotes from Gamification by D FourSquare uses zichermqnn of them, and other apps that weren’t mentioned in the book still have a lot of similarities, one way or another. An Elementary Interview with Jesse Schell.

Why did this happen? My library Help Advanced Book Search. Understanding how to leverage psychology and technology to drive desired behaviors. Lists with This Book. The book helps me to organize concepts and I realized what knowledge i have been missing. Good books for summarizing gamified techniques. Oct 16, Snezhi rated it it was ok.

Gamification Research Network

Clear examples, easy to understand, and really explains gamification. This review has been hidden because it contains spoilers. Open Preview See a Problem? They can change us physically. In general people tend to be a mix of all of the above and exhibit different behaviours at different times and in different scenarios. The book also provides two excellent summations, one a chart describing different kinds of activities that people enjoy pp80 the other a bullet list of different personal motivations pp No eBook available O’Reilly Amazon.

People are hardwired to respond positively to challenge and achievement. Brains scanned in an MRI after 12 weeks of learning how to juggle had noticeably increased gray matter.