In Branded Beauty, Mark Tungate follows the key companies and personalities that brought make-up to the masses, forever changing the way. Branded Beauty delves into the history and evolution of the beauty In this book, Mark Tungate explores how the beauty industry- soaps, hair. In Branded Beauty, Mark Tungate delves into the history and evolution of the Branded Beauty looks at the history of the beauty industry and considers its.

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Showing of branedd reviews. Through and through the story has been one about empire-building through brilliant marketing, branding and salesmanship that preys upon human psyche and insecurities rather than about genuine effectiveness of products. These segments are well-told and the stories of the founding figures tungatee the powerhouse beauty brands today show that these companies were not started as much by chemists and dermatologists as by salesmen and women. The ebook is all jacked up.

Branded Beauty: How Marketing Changed the Way We Look

Tungate presents the truth and rumor behind the most famous names in cosmetics, not to judge but instead to lay a foundation for understanding the marketing strategies that catapulted them to the center of our consciousness. Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. The cosmetics industry sells us stories, and humans thrive on stories.


Nov 13, Sara rated it liked it Shelves: Tungate also collaborated with Renzo Rosso, the founder of clothing company Diesel S.

The book is fast reading; Tungate covers all the trends but does so fairly briefly. Jul 20, Dorotea rated it really liked it.

Branded Beauty: How Marketing Changed the Way We Look by Mark Tungate

A great read for anyone who buys beauty products. Just a moment while we sign you in to your Goodreads account.

East Dane Designer Men’s Fashion. I bet this book tackles those sorts of questions.

The first few chapters were interesting spiced with impressive facts and covered the actual reason why most of us read the book. Each chapter has the main points in a box at the end, like a text book. Tungate covers a vast array of topics including: Starts off with brief, narrative mqrk of major players in the cosmetics industry, then transitions into discussions of trends and themes.

Modern brands tell stories about their history such as brands founded by or collaborating with makeup artists and about their customers creating an aura of glamour or social consciousness. Page 1 of bbeauty Start over Page 1 of 1.

Customers who viewed this item also viewed. His journey begins in ancient Egypt, where, as he puts it—beauty was an expression of divinity and perfume and powder were signifiers of status. May 27, Liz De Coster rated it it was ok Shelves: Alongside his writing, he lectures at Parsons Paris School of Art and Design and at conferences around the world. This perfume will make you feel like you’re walking on a tropical beach.


Branded Beauty: How Marketing Changed the Way We Look – Mark Tungate – Google Books

Every lipstick, every skin cream is part of a huge effort to sell glamour, youth, and attractiveness. Parts I founds most interesting are the ones talking about “future” technology, and how certain formulas are already A really interesting read for anyone interested in makeup and skincare. Nov 12, Sue rated it liked it. Thanks for telling us about the problem.

He visits the labs where researchers seek the key to eternal youth. Meredith rated it really liked it Jan 19, Bexuty, highlight, and take notes, across web, tablet, and phone. Nov 19, Courtney Long rated it liked it Shelves: Mar 28, Laurie rated it really liked it. Facebook Twitter Pinterest Reddit Email.