BIKAJI MARKETING STRATEGY PDF

BIKAJI MARKETING STRATEGY PDF

Marketing strategies of haldiram’s. 1. MARKETING STRATEGIES OF HALDIRAM’S; 2. WHAT IS MARKETING MIX? Marketing Mix is one of the. Here is the Marketing mix of Haldiram’s which is a private associated with food and beverage industry and Bikaji; Lehar; Bikano It has a reasonable pricing strategy that makes its products affordable and within range. ‘Bikaji’ in Bikaner is major company in the branded Bhujia market. other marketing strategies if they want to survive in this competitive market of Bhujia.

Author: Kazrataxe Docage
Country: Grenada
Language: English (Spanish)
Genre: Travel
Published (Last): 24 January 2012
Pages: 256
PDF File Size: 12.86 Mb
ePub File Size: 9.72 Mb
ISBN: 686-9-37822-311-6
Downloads: 9004
Price: Free* [*Free Regsitration Required]
Uploader: Vugal

Your Reason has been Reported to the admin. It also does city-level promotions using colourful hoardings and posters. Shivdeep industries ltd, plant layout is instrumental in accomplishment of following objective. The tasty Rajasthani food can never be completed without Bhujia, which is actually a namkeen prepared with the strength of arm.

Never miss a great news story! Havmor Ice Cream, for years happy to be a small ice cream brand in Gujarat, is now morphing into a national player, living up to the literal meaning of its name. First level dcontains only on intermediary i.

The market coverage of the company does not include down south states of India. The price can hence be defined as the price resulting from managerial decisions and maintained as the posted price at which the company sells the product. Remember me on this computer. Market abroad have not been fully exploited so it can go for more exports.

  FREMM FRIGATE PDF

They also give a lot of importance on attractive packaging with attractive colours to encourage impulse buying among customers. I agree to the terms and Conditions.

What strategy should regional brands follow to win over customers? – The Economic Times

Get instant notifications from Economic Times Allow Not now. A separate packaging unit has been set up to pack the product in a clinically hygienic environment. Marketing and branding experts reckon they need to adopt a challenger mind-set and be more disruptive with marketing. Thus competitive pricing is the backbone of its bkiaji mix business strategy.

Samosa 60 x gm. An estimated number of burners are used in this unorganized sector and around 80 to kgs. Bikaji Bhujia 60 x gm. So basically promotion is an attempt to influence. It rose to prominence because of its classic and authentic bikaneri bhujia namkeen and was named Haldirams Bhujiawala. Company is following the policy of maintenance after breakdown.

Consumption of Bhujia gets affected due to the availability of other mixture. How to design your resume? Sadabal soan papadi Gm. That problem no longer exists.

  LITERATURKUNDE KILLINGER PDF

Owning a strong recognisable brand may be the next, bigger challenge. Read This Tips for writing resume in slowdown What do employers look for in a resume? There is a uniformity in quality and authenticity in taste which make Haldirams a tremendous success in Indian snacks market.

A schedule was strategg consisting of fifteen questions.

NIFTY 50 10, 2. To charm the more price sensitive customers, Haldirams has come up with small one-time consumption packages of 40gms which are priced at Rs. The raw material required for th industry are lentil, edible oil madketing condiments, while lentil is grown in western Rajasthan in the districts of barmer, jaisalmer, Bkianer, Churu, Nagpur, Jodhpur, where no irrigation facility is available.

What strategy should regional brands follow to win over customers?

All respondents responded that their consumption of Bhujia increases during festive season. Question was asked to know that if prices of their respondents preferred brand of Bhujia increase, then would they like to switch over. Shivratan Agarwal and Mrs.

Bikaji Golmatol jar 1. The whole Bhujia industry is divided into two sectors.