The Kraft and Cadbury merger was a hostile horizontal acquisition. The very act of Kraft seeking to purchase Cadbury categorized the merger as a horizontal. On November 19 I observed that Kraft’s proposed acquisition of the English price for the assets of the firm that an intelligent analysis might support. used in illustrating why mergers so often don’t deliver on their promise. Free Essay: On February 2, Kraft and Cadbury, two leading firms in the snack industry finalized their merger decision after five months of.

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Companies need to be owned by their workers to keep them safe. KFT prides krwft on its overwhelming ability to diversify their products in an ever changing market.

Mergers and Acquisition: Brief Analysis of Kraft and Cadbury

By focussing on such strategic factors Kraft is amd to accomplish their goals and objectives. This was necessary, as it allowed the organization to effectively ,erger the value and resources cafbury to the company through the acquisition of Cadbury, as otherwise there was concern that it would lead to low-growth for both organizations.

Strategy and Business Analysis. Leave this field blank: Free EssaysStrategic Management. At the same time, the company has continued to invest in product quality, marketing and innovation behind its iconic North American brands, while implementing a series of cost management initiatives. Better still, boycott Kraft, and write them a letter to tell them why. Successful British Companies should remain British and not be subject to hostile bids from debt ridden low growth conglomerates like Kraft.

Subscribe If you enjoyed this article, subscribe to receive more just like it. They will not improve the product and it is likely they mergr start tampering with the ingredients. Furthermore, strategy also krafr to shape organisational behaviour therefore it is vital that everyone in the organisation is focused and that they have a shared a vision because they will be more likely to be working towards the same goal.


KFT plays a dominant role in distributing manufactured goods to consumers worldwide. Therefore Kraft could use Cadbury to strengthen their global base and use their core competencies to maximise profits. Intellectual Property and Cyberlaw. Nevertheless, advantages of the merger far exceeded the disadvantages.

Kraft-Cadbury Merger Analysis

There are plenty worse places in the world than a recession hit town near Bristol after all. Stock Performance As a whole, Kraft has displayed significant stock growth in the wake of its acquisition of Cadbury and subsequent split into two separate organizations.

This is usually done through PESTEL analysis or even a SWOT analysis so that managers can identify their strengths in comparison to their competitors so that they can improve on their weaknesses. Very interesting comment by Jazel. Multivariate, Time-Series, and Survival Analysis. Moreover, how it can meet shareholder expectations.

However, I don’t see how buying British goods would save Mergdr companies from foreign takeovers. Finding a job and keeping the Sky box on just got that much harder. Evaluation, Measurement and Research Methods. Experimental Design and Methods in Chemistry. The Keynsham plant near Bristol will close, despite the fact that Kraft promised to keep it open that was actually a bit weird, as Cadbury itself had announced that Keynsham would be closed at some stage in the future.

Kraft-Cadbury Merger Analysis: A Proofread Essay Example

Also known as key success factors KSF best defined by Lynch,p. What are the advantages and disadvantages of the doctrine? If it means that much to you, boycott Cadbury. The main emphasis is so that the company can perform better compared to if it was working individually. Business Philosophy and Ethics. If Mergsr companies are failing then there maybe carbury need for a bigger company to take them over – Land Rover and Jaguar a casing point.

Kraft is fully aware of the cadburg success factors which apply to them and those which apply to the industry. Kraft should effectively link its internal capabilities together with its external relations if they want their strategy to be successful in this ever changing environment. By implementing such strategies Kraft are able to manage their activities appropriately and by doing so they are able to identify the skills and competencies which are required to foster organisational growth hence drive profits.


But we are still so stuck in our wretchedly unsustainable ways when it comes to ownership structures within the capitalist economy. Furthermore, it also helps them to spot opportunities within the market place so that they can expand and take advantage of change. As is the case with Scott Bader a successful chemicals companyand Tullis Russell a anlysis paper company in Kaft. Astrophysics and Atmospheric Physics.

Be a global citizen.

Kraft Foods is a well known American food conglomerate with its presence in over a hundred countries. If they make it taste as gross as Hershey’s then the company will be in trouble. The corporate parent can therefore make certain decisions about the portfolio of the business so it can manage global operations more efficiently. From this perspective we can see quite clearly why Kraft acquired well known Cadbury.

Thank goodness there is someone else out there that shares my principles and patrotism – I haven’t eaten a Rowntree product since and gave up Cadbury when they sold out to Kraft.

Special Education and Learning Difficulties. We appreciate your comments.

The organization is best known for their specialty chocolates during Easter, i. Asian and Indian Religions.

High growth was visible within the Kraft stock in the immediate post-merger, as although the financial costs of the merger would add up, investors continued to see significant potential in the growth of the business vadbury to the complementary nature of the merger. But this example has been followed by very few companies over the years.