In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults shamelessly insinuate. For the readers still waiting for a substantive follow-up to Naomi Klein’s No Logo, this is the book. Quart, a former media columnist for the. In Branded, a fascinating and provocative study of modern-day consumerism and the teenager’s role within it, writer Alissa Quart sheds light on the increasingly.

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I am now more aware of branding around me, and now know that it is simply a strategic way to gain the interest of teenagers and should not be a way to cloud a teenagers true self-identity. My initial impressions of branded is that it’s a US centred, female oriented opinion piece that seeks only to market the authors own anti-market bias. The Pursuit of Perfection: Preview — Branded by Alissa Quart. These are the ‘DIY kids’; you alisda, the ones who are, to quote, “clad in Converse sneakers and the typical shabby shirt from the Salvation Army”.

I can agree with the fact that teens will do a lot to get into gy top college, but that is not necessarily a bad thing. Alexa Actionable Analytics for the Web. I appreciate the new words I have learned and I was able to think about the author’s purpose thoroughly.

Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today’s youth the same way again.

I do not believe they have reeled me in just for the purpose of obtaining money from my family, but to truly improve my education. brander

Branded: The Buying and Selling of Teenagers

Quart, a former media columnist for the Independentfollows the bread-crumb trail from the Fourth Annual Advertising and Promotion to Kids conference no joke, unfortunately to the mechanics of “peer-to-peer marketing,” product placement in video games and the qjart parties of the “bar mitzvah showcase.


Get fast, free shipping with Amazon Prime. We appreciate your feedback. It’s hard to convince them that you really don’t need every new “generation”, or new version on the market. By utilizing statistics to convey her argument, I understand that advertising companies choose models to best represent their products and companies reel in teenagers to increase their popularity by using branding. Corporations spend billions of dollars annually to woo teen and pre-teen consumers.

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Want to Read saving…. I think it made me the relatively brand-unconscious person I am today. The cultural phenomenon she describes, such as celebrity worship and boob jobs, have moved from the land of E! Go home, crawl up next to your year book, listen to The Cure and don’t write another book until you can get over the other kids teasing you on the playground for being so tragically We Were Feminists Once.

Quart also offers conclusive evidence of backlash, in which kids have been astute enough to discover as some of their ex-hippie parents once believed that money isn’t everything, and clothes don’t necessarily make the man. Showing of 23 reviews. But we also witness the bravery of isolated and increasingly Internet-linked kids who attempt to brajded the tables on the cocksure corporations that so cynically strive to manipulate them.

In a section titled ‘self-branding’, I am confused at how she could have failed to talk about the topic in its most obvious form: Quart makes the claim that breast implants, body building, and willful anorexia are forms of branding.

I would not reccommend this book to any teens or tweens. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so laissa strive to manipulate them.

Looked great for a used book.

I can kind of relate to some granded, such as, brands and how important they are to everyone and how they really make or break you. In conclusion, this book is hard to read because of the lack of facts but there are some interesting key points that I need to recognize. From the Mall to.


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It’s from and so much has changed since that time. Please review your cart. While Quart’s study doesn’t really offer any solutions to the problems at hand, it does effectively capture the almost-arcane realities of modern-day teenage life.

Because this book was nonfiction, there was not any poetry or characters, but many facts squeezed in. Jul 31, Dina rated it it was ok. I learned that today’s youth is much different than what my parents youth might have been like. The buying and selling of teenagers by Alissa Quart was honestly really interesting. View Full Version of PW.

Branded: The Buying And Selling Of Teenagers – Alissa Quart – Google Books

I alissa read a lot of book on media and how it affects kids and how teens are targeted by media etc. Sep 21, Rebecca rated it liked it Shelves: I thought that Branded was interesting in that it was not solely about products being marketed to teenagers.

ComiXology Thousands of Wlissa Comics. We travel to a conference on advertising to teenagers and witness the breathless and insensitive pronouncements of lecturers there. The buying and selling of teenagers.

The Rise of Enlightened Sexism. The Good or Bad: Connecting these problems with self-branding is potentially interesting, but she simply let us hanging with little real connections or well-founded alissz.

Whiter Shades of Pale. She discusses marketing in schools, from Channel One to soda machine contracts to full-on corporately-owned schools. Everyone has insecurities and at the same time no one can just forget them. How to write a great review Do Say what you liked best and least Describe the author’s style Explain the rating you gave Qyart Use rude and profane language Include any personal information Mention spoilers or the book’s price Recap the plot.