ITC E-Choupal: Empowering Rural India #RESEARCH in the field of agriculture. e-Choupal is an initiative of Indian Tobacco Corporation (ITC) Limited (a . Indian market has inadequate physical, social and institutional infrastructure that is. ITC E-choupal: Corporate Social Responsibility in Rural India. Front Cover. Ali F. Farhoomand. Asia Case Research Centre, University of Hong Kong, ITC’s ABD, one of India’s largest agricultural exporters, has conceived e-Choupal as a ITC CSR Booklet · ITC Corporate Presentation · ITC Publications – on your email Click here to watch the video on ITC’s unique e-Choupal initiatives . The Ashoka – Changemakers ‘Health For All’ Award for the Rural Health.

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While the farmers benefit through enhanced farm productivity and higher farm gate prices, ITC benefits from the lower net cost of procurement despite offering better responsiblity to the farmer having eliminated costs in the supply chain that do not add value. Backed by intensive research and knowledge, this initiative provides Agri-extension services which are qualitatively superior and involves pro-active handholding of farmers to ensure productivity gains.

The aggregation of the demand for farm inputs from individual farmers gives them access to high quality inputs from established and reputed manufacturers at fair prices.

The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others.

Several alternative and innovative solutions – some of them expensive – are being deployed to overcome these challenges e. Chairman Y C Deveshwar speaks on the e-Choupal. You can change your cookie settings at any time but parts of our site will not function correctly without them.

Thereby it significantly reduces transaction costs. The active participation of farmers in this rural initiative has created a sense of ownership in the project among the farmers. ITC’s Agri Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.


Lintas Media arm, e-choupal join to launch Bharat Barometer blonnet. How innovation really works Business Today.

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ITC plans personalised crop management services via e-Choupal 3.

The first of its kind in India, based on parameters of number of lives impacted, degree of impact on organization and environment, uniqueness, leverage of resources and whether it was scalable and sustainable, e-Choupal was declared as one of ‘India’s Best Innovations’. This will create another virtuous cycle propelling the economy into a higher growth trajectory. This award recognises companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries.

ITC plans farm demo plots Business Standard.

ITC E-choupal: Corporate Social Responsibility in Rural India – Ali F. Farhoomand – Google Books

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ITC to set up a shopping complex at Ujjain Business-standard. This enthusiastic response from farmers has encouraged ITC to plan for the extension of vorporate ‘e-Choupal’ initiative to altogether 15 states across India over the next few years. Cigarettes and Virtual Cathedrals The Economist.

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Go to advanced search. Grain revolution The Hindu Business Line. The services are customised to meet local conditions, ensure timely availability of farm inputs including credit, and provide a cluster of farmer schools for capturing indigenous knowledge. Keep responsibbility to date with email updates Pricing Shipping options Terms of business What’s available from us?

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On the anvil are plans to channelise other services related to micro-credit, health ersponsibility education through the same ‘e-Choupal’ infrastructure. Website optimised for IE 7. Global award for ITC’s e-choupal Business-standard. Access this item You must be logged in to view this material. Ground reality Business Standard. As India’s ‘kissan’ Company, ITC has taken care to involve farmers in the designing and management of the entire ‘e-Choupal’ initiative.

Product details Share this page: Further, a growth in rural incomes will also unleash the latent demand for industrial goods so necessary for the continued growth of the Indian economy. The eChoupal experiment has the potential to transform the farm sector The Times of India.

Fuelling latent rural demand The Economic Times. The Award provides impetus to sustainable development and encourages ongoing social responsibility processes within the corporate sector.

Ali Farhoomand ; Shilpi Banerjee. My account New to The Case Centre? Launched in June’e-Choupal’, has already become the largest initiative among all Internet-based interventions in rural India.

All fields Reference no. They see the ‘e-Choupal’ as the new age cooperative for all practical purposes. Give them empowerment first The Hindu Business Line. View our pricing guide or login to see prices. ITC holds out mall hope for villagers The Telegraph.

ITC e-Choupal: Corporate Social Responsibility in Rural India | The Case Centre

Sluggish reforms hit e-choupal expansion: Worth a hill of soyabeans The Economist. Appreciating the imperative of intermediaries in the Indian context, ‘e-Choupal’ leverages Information Corporzte to virtually cluster all the value chain participants, delivering the same benefits as vertical integration does in mature agricultural economies like the USA.

ITC e-choupal on awards shortlist Business-standard.