Anita Roddick is one of the world’s most outspoken, controversial and successful businesswomen. Business as Unusual turns the tables on the way society. The founder of an upscale English cosmetics company well established on these shores, Roddick fervently believes that companies should be. Summary and reviews of Business As Unusual by Anita Roddick, plus links to a book excerpt from Business As Unusual and author biography of Anita Roddick.

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How were they worked out? We need more entrepreneurs just like her, who are audacious enough to insist on earth-friendly, “cradle to cradle” manufacturing processes that protect our environment, who altruistically create other businesses in that same realm, and who care fiercely about value and purity of product.

However, because she thinks that ethics is ome of the most important stuff in running business, she doesnt be stingy for it and actually, she is succeeding.

Business as Unusual

Books by Anita Roddick. Sep 14, Elizabeth added it Recommends it for: Aug 14, Beth rated it really liked it. I’m not sure what those things might be, but I hope to find it, and to make a small change the way Anita started.

But there is another message in the book, which is more subtle. Thanks for telling us about the problem. Business as Unusual charts the story of Anita and The Body Shop, and now in this new second edition for the first time Roddick talks about her work beyond Ws Body Shop.

This book is a part of the National Curriculum in the UK. Roddick’s key message is that, by expanding the role and r One of Cambridge Sustainability’s Top 50 Books for Sustainability, as voted for by our alumni network of over 3, senior leaders from around the zs.

I expected it to be more like Howard Schultz’s book on Starbucks, explaining how she started The Body Shop, and her journey. Roddick was uncompromising in her commitment, and the company culture she cre At a time when many companies are trying to be more socially responsible, my thoughts have been turning to Anita Roddick sadly, no longer with uswho founded the first company of scale to really walk the walk.


In the UK please call: Unusula opposes to it and tries to find a faults of that idea. Through her strategy to treat woman well, we can learn true creative idea. But if you want to get to know this extraordinary woman, it’s worth a read. However, she comes across as both self-righteous and judgemental.

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This was not rodeick popular cause but something she knew was important. Linked to this is the power of public pressure, with waves of public consciousness steadily forcing coporations to re-evaluate their actions.

Business as Unusual : The Journey of Anita Roddick and the Body Shop

Oct 30, Rose rated it did not like it. Very interesting and there is no denying that Roddick was a pioneer in her time. Dame Anita Roddick, DBE was a British businesswoman, human rights activist and environmental buainess, best known as the founder of The Body Shop, a cosmetics company producing and retailing natural beauty products that shaped ethical consumerism.

Product details Format Paperback pages Dimensions x x The Body Shop is a great company and it’s a sad thing that Anita is no longer with us but she left an incredible legacy.

Business as Unusual by Anita Roddick

Also, at times the book becomes boring and starts preaching too much about how to do a business being cognizant of community, people, etc. The ideas she implemented were successes and flops. Want to Read Currently Reading Read. Anita Roddick created a business model for the new millennium.

We sat in a corner and talked for what seemed like hours, but was not nearly long enough. Ultimately it’s hard to believe in her fully given her sell out to L’Oreal in – exactly the sort of global organisation she rails against for much of the book.

There are no discussion topics on this book yet. Definitely a must read. How would our most familiar institutions — our health-care system, our governments, our businesses, our schools, our prisons, our churches — be transformed?

Business as Unusual : Anita Roddick :

Book ratings by Goodreads. Shona rated it it was amazing Apr 03, As one buisness put it, Business as Unusual is a “clarion call for business to tackle the big issues of life alongside the pursuit of profits, with heart, soul and conscience.


This book tells us that not only people who are greedy for money can be successful in the business world. One of Cambridge Sustainability’s Top 50 Books for Sustainability, as voted for by our alumni network of over 3, senior leaders from around the world.

By using our website you agree to our use of cookies. Anita tackles a wide range of personal and political issues from self-esteem, to human rights abuses within the context of corporate behaviour.

Numbers are peculiar animals. The book is presented in a highly visual style and is story-driven, with countless interesting anecdotes. If you want to know how many times you could circle the globe with the toilet paper used in Japan, you can find it xnita too.

An entrepreneur, Anita Roddick tells us about her spirit in this book. I was also hoping that she would somewhere mention of the Shop from where she took the idea of The Body Shop, but she claims the store as her rodick idea. We’re featuring millions of their reader ratings on our book pages to help you find your new favourite book. I highly recommend this book. To find out more, click here. There is no more powerful institution in society than business, which is why I believe it is now more important than ever before for business to assume a moral leadership.

This academic, yet gently humorous look at Anita’s life and career for schoolchildren details her life and development busines an outspoken advocate of socially responsible business practices. The business of business should not be about money, it should be about responsibility.


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